Evaluating employee's perception toward the promotion of safety marketing at ports
نویسندگان
چکیده
This research aims to evaluate the effects of safety marketing on employee climate, attitude, and behaviour in context logistics operations at ports Taiwan. Exploratory factor analysis is initially proceeded identify key factors climate. Confirmatory structural equation modelling examined between climate supervisor's commitment employees' attitude as well behaviour. Results reveal that has a positive effect whereas non-significant Meanwhile, attitude. also show respectively. The mediating found marketing,
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ژورنال
عنوان ژورنال: International Journal of Shipping and Transport Logistics
سال: 2021
ISSN: ['1756-6525', '1756-6517']
DOI: https://doi.org/10.1504/ijstl.2021.113985